Grecotel LuxMe WhiteRethymnon, Crete

Bright, bold, and beautifully beachfront, this sleek all-inclusive resort on Crete’s north coast offers a fresh take on luxury. Located just outside Rethymno, it’s known for its striking white design, panoramic sea views, and laid-back, contemporary vibe.

The accommodation is chic and airy, with a wide selection of rooms, bungalows, and suites—many with direct sea views or swim-up access. The design is crisp and minimalist, with splashes of blue and natural wood adding to the relaxed Mediterranean feel. For a truly special experience, the waterfront swim-up suites offer an indulgent blend of style and seclusion.

The LUX ME (Luxury Made Easy) concept is at the heart of the experience, offering an elevated all-inclusive stay. Guests can enjoy à la carte dining at multiple restaurants, serving everything from Cretan farm-to-table cuisine to Asian fusion and fine Italian fare. There’s also a chocolaterie, gelato bar, wine cellar, and late-night snacks—ensuring you’re well-fed from morning until midnight.

Days can be spent lounging by the seafront infinity pool, enjoying a massage at the wellness centre, or taking part in yoga sessions, watersports, and curated local experiences. Evenings bring live music, cocktail bars, and stunning sunsets over the Aegean.

With its beachfront setting, designer style, and effortless luxury, this resort is ideal for couples and friends seeking a stylish, carefree escape with a touch of glamour in beautiful Crete.

Grecotel LuxMe White is located in Rethymnon, Crete. Accommodation rating is the operators own rating and may not be the official rating. Hotel details correct at 26/06/2025